Advantages of Incorporating CRM for Your Business

 Ask any business which component is more valuable to them and more often than not, they’ll reply with customers. Managing hundreds and thousands of customers was a huge undertaking before with manual log sheets, excel sheets and more. But with the increase in CRM solutions in the past few years, communicating with customers has improved a lot.

One of the most popular CRM solutions in the world is Zoho CRM. It is a lightweight, SaaS solution that helps businesses communicate with their customers, solve their queries, eliminate manual errors, and improve overall efficiency. If your business is not that technically sound, you can consult with a Zoho CRM partner to suggest ways in which they can help your business and whether you require a CRM or not.

Benefits of Zoho CRM for Your Business

Zoho CRM has been around for quite a while now. It is spread across 180 different companies and more than 150,000 businesses are using this robust CRM for improving their customer relations. Here are some of the benefits of Zoho CRM that highlight the reason for its popularity.

Modern customers have different ways of ordering something as well as communicating their queries to the brand. With the help of Zoho CRM, you can connect with your customers, no matter where they are and which mode of communication they are using. Be it emails, social media, web forms, calls, or live chat, Zoho CRM will let you know when a customer is trying to contact you. This information comes in handy for the sales team in determining which channels do customers use more for communication and what can your company do to improve that communication.

  • Easy to Use

Usability and operability are one of the most important features of any product. If you implement a CRM which is too complicated to use, your employees won’t be able to get the best out of it. Zoho CRM is very user-friendly and anyone can use it, customize options as per need, or even monitor it without having too much technical knowledge. It is divided into different modules and has an interactive interface so that you access any information easily.

  • Seamlessly Integrates with Third-Party Applications

One of the highlights of Zoho CRM is that it can be easily integrated with other third-party applications that your business might be using. It is open to customizations as per the business requirements and has an expansive Zoho marketplace from where you can choose extensions or plugins to add to the CRM. These add-ons increase the functionality of the CRM and some of them are even available at zero costs and require no additional coding to be done as well.

Redundant manual processes take a long time to complete, require a lot of human effort, and are prone to errors as well. All these factors can drive up the business costs causing your business to go over budget as well. With Zoho CRM, you can cut down on a number of manual tasks by automating them. Not only will the task be completed faster, but it would also give rise to fewer errors as well. This way, your sales team can leave the mundane tasks to the CRM and focus on building effective connections with the customers and improving the conversion rate.

  • Incorporate AI in Business

Zoho CRM has an AI-powered business assistant by the name of Zia. Zia can perform a lot of tasks and can be a great addition to your business. It will provide you with any information you want about the CRM and will accentuate the bottom line. Sales representatives can use Zia to improve their sales performance and productivity. It can suggest patterns and solutions that automate your business and reduce the overall turnaround time. It can even predict repeat purchases that a customer might do based on its past shopping experience and preferences.

  • Insights, Reports and Data Collection

One of the best ways of improving your business is to find out where it is lacking in the first place. Zoho CRM has inbuilt reports and insights that can help your business target the issues and fix them before time. Business dynamics are changing and staying on top of your business analysis is becoming more than just a passing trend. Several Zoho partners are enabling businesses to monitor their sales cycle, create powerful charts, customize the dashboards, and create targeted marketing campaigns to attract new customers and achieve business objectives.

  • Migrate From Legacy Systems Without any Hassle

If you have decided to incorporate Zoho CRM into your business, you might be wondering what would happen to all the data you have captured and stored earlier in spreadsheets. Zoho CRM has the provision of importing all your valuable data from legacy systems accurately and easily. It provides better management of data than tedious excel sheets and reduces the amount of manual work to be done.

  • Affordable Pricing

Small and medium-sized businesses like Zoho CRM thanks to its affordable cost and transparent pricing. It is available in three different options and comes as a pay-as-you-go service so that you pay for only the things you use. There are no hidden charges that would creep up out of nowhere in the future, and since payments are made on a monthly or yearly basis, you can change the plan whenever needed. There is also a free 15-day trial to get you accustomed to the software.

In this ever-changing world, having a robust customer relationship management system has become a necessity. Consumers are spoilt for choices when it comes to any product or service and hence differentiates among different brands based on the kind of customer service they provide. It is still in the development stage with more and more Zoho CRM features and updates being introduced every now and then. There has also been an increase in third-party Zoho CRM partners that helps businesses complete the transition from legacy services or other CRMs to Zoho CRM.


If you are looking to close more deals, serve more customers and increase the overall profit of your business, incorporating a robust CRM solution Zoho might be a great option.


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